The Adventure of the Busts of Eva Peron by Carlos Gamerro

The Adventure of the Busts of Eva Peron

Carlos Gamerro

Peronism and management theory are the two poles of this wry satire. When an executive gets accidentally involved in a workers' strike, his American training stands him in surprisingly good stead. By turns funny, disturbing and surreal, the story takes him on a journey of self-discovery. Will he emerge a new man?


Eva Peron was a born winner, a self-made woman who had created a product - herself - that millions in Argentina and around the world had bought and consumed. There were - it had to be admitted - powerful reasons why her example had not yet been taken up in the business world: one, the circumstantial anti-capitalist rhetoric and class resentment, which the age and experience that were denied her would no doubt have helped to assuage; two (it was painful to admit, but being economical with the truth would be worse), her being a woman in a still eminently male business environment, where few women could carve out niches for themselves.

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