'Take advertising,' he says, 'as an example. There's so much illicit violence in it: a girl throws her boyfriend out of a boat, a kid throws his parents out of a car -  all to take possession of their potato chips. This is understood to be humorous. When you mention visual fascism, people look at you like you're crazy. They all believe that fascism, communism - that's all gone and forgotten. People don't see that they're being manipulated with the same methods. They don't see they're being herded into the prison of virtual reality. When something really happens, we are as defenseless as children. Like those kids who get into an argument, fight, and kill their classmate and then stare at the body and cannot understand why he is not getting up, because in their computer games, you come back to life even if you'd been shot. There is no death, only simulacra. We are being trained to live in simulacra, and we are not afraid. We have no antidote.'